In-class3

Graphic Information Design • Exercise 3

Number Catalog

You have been hired to design exhibition catalogs for The Number Museum, the brainchild of a wealthy but eccentric retired computer scientist who believes that the world will be a better place once everyone sees the beauty inherent in the 10 standard Arabic numbers (1, 2, 3, 4, 5, 6, 7, 8, 9, 0). He intends to exhibit the figures, in various typefaces, and print supporting catalogs.

Assignment: Design four interior spreads for a 12 page catalog.
In other words, you will design eight pages total, but need not concern yourself with the front or back cover, or the missing spread. Your pages must be on a 3-column regular grid. The only art you may use are numerals, You must show each number at least once, but you need not show them in order and you need not make them all the same size. You may bleed numbers off the page and/or “reverse” them. You may not use color, but you can use tints of black (grays). You may choose any single font you wish for the numbers, but all numbers must be in the same font. You may use a single different font for text and headlines). Text will be Jabbered, though you should write at least one headline and may write other “display” type (all type outside of the text flow, such as headlines, subheads, decks and captions is display type) as you can.

Procedure:

Create a 3-column master page. Set your Quark Jabber feature to Latin. Lay out two spreads. Link all 12 one-column boxes (or 4 3-column boxes), and jabber to fill them. Create your next 4 pages and link all boxes. (You should now have 12 columns of text, which you will use to fill 30 columns of space) You may add supporting text and adjust text type size (up to 11pt) and leading but you may not change the length of the essay, use tracking, or horizontal scale to spread the essay out. Use text, white space and art to fill all 10 pages of your catalog.

hed: you may wish to write a headline that refers to your specific type choice.

Example: “New Baskerville’s Knockout Numerals”

Jandos Rothstein, Assistant Professor of Graphic Information Design

George Mason University, Department of Art and Visual Technology

College Hall, Room C218, 4400 University Drive, MS 1C3, Fairfax, Va., 22030